Tulane University - Yulman Stadium
New Orleans, Louisiana
Design Achievement
Since 1883, Tulane Green Wave Football has been a cherished source of pride for the people of the City of New Orleans. The team's home games unfold at Yulman Stadium, nestled within the University's campus in Uptown New Orleans. Recognizing the need for a contemporary touch, the athletic department embarked on revamping the graphic elements within the suite level. Collaborating closely with school officials, designers from DLR Group's XGD Studio sought to seize opportunities to showcase the team's rich history while creating captivating spaces that could double as backdrops for photos during recruiting visits. The result is a vibrant space featuring a two-story tall, on-brand light blue "Tulane" emblem that catches the eye from the seating bowl. A display of helmets, large-scale programs from the mid-20th century, a timeline showcasing the evolution of school logos, and an imposing "Green Wave" logo, perfectly proportioned for memorable pictures, further enhance the ambiance. This thoughtful redesign infuses the suite level with a renewed energy, aligning with the team's brand and captivating visitors with its compelling visual narrative.
Scope Summary
The project encompassed the integration of Tulane's brand and rich historical elements through captivating experiential graphics. A standout feature, the helmet wall, has emerged as a fan favorite, inviting attendees to capture memorable selfies during home games at Yulman Stadium. To ensure authenticity, the design team collaborated closely with equipment managers, who meticulously selected the helmets to be showcased. Combining historical accuracy with contemporary helmet styles, they expertly assembled a collection that embodies Tulane's unique designs over the years. Moreover, the wall can be updated each season to highlight the latest helmet creations, keeping the fan experience dynamic and engaging. Illustrations from esteemed artist John Churchill Chase, featured in historic game programs, were directly printed onto untreated plywood, immersing visitors in the nostalgia of the past. Large stenciled word marks and additional branded elements crafted from wood further adorn the space, creating an immersive environment. DLR Group spearheaded the experiential graphics for this project, ensuring a seamless integration of Tulane's brand heritage and enhancing the football experience for all.
