When we talk about Mediterranean we usually think of the sea, but the challenge of this project, a rebranding for Habitual, one of chef Ricard Camarena's most emblematic restaurants, was to talk about that same geographical point, but from its soil. The result? A conceptual and graphic proposal that represents the connection with the land of the Mediterranean in all its extension.
An identity in different shades of green, which allows connection to the nuances of the Mediterranean fields from east to west, and an organic, harmonious, intimate and deep aesthetic, which seeks to pay tribute to the knowledge of its lands, its benefits and its products.
A branding that represents what Habitual means, what its confort brings, being "Mediterranean from the roots".
Interior design by Francesc Rifé Studio.