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About

Maiyas, a processed foods company that specializes in traditional Indian food was starting a chain of outlets in a store-cum-restaurant format. T… Read More
Maiyas, a processed foods company that specializes in traditional Indian food was starting a chain of outlets in a store-cum-restaurant format. They wanted this space to reflect the brand’s philosophy and its founder fathers’ passion for food, through design. We highlighted their products, making them the key elements of the environment design. All their major products were converted into detailed illustrations. These were then enhanced with traditional Indian patterns and teamed with a brief story of the brand. The result was a space that celebrated Indian traditional cuisine and represented South Indian cuisine like it’s never been shown before. The designs projected the authenticity of the brand and its passion for great food. Read Less
Published:
 
Creative Director: Praveen Das, Kartik Iyer
Designer: Bob Surrao, Vipin Das, Vinayachandran
Copywriter: Vijay Joy