Maiyas
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Maiyas, a processed foods company specializing in traditional Indian food, was launching a range of traditional beverages in the market in a can … Read More
Maiyas, a processed foods company specializing in traditional Indian food, was launching a range of traditional beverages in the market in a can format. Their products like Badam Milk (Almond Milk), Sugarcane Juice, Buttermilk, Lassi and Milk Shakes had to compete with the popular aerated drinks portfolio in the market. Our task was to make these traditional drinks popular among the urban youth through design. To highlight the natural ingredient in the beverages, we developed a range of fun and friendly characters made of the core ingredient’s form. These loveable and fun filled characters were shown swigging the tasty beverages against bright and lively textures to make an appetizing statement. A bold and memorable branding supported all this on the can packaging. Even in an already crowded beverages market, our packaging design stood out conveying the story of the fresh ingredients in a just a glance. The fun filled packaging struck a chord with the youth and they were ready to be seen with a traditional drink in their hand. The youthful design invited them to pick up a can from the shelf and enjoy the natural taste of the beverages. Read Less
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