New York City Department For The Aging: Ageless New York Campaign
Mauricio has done two triathlons and is a 11 time marathon runner from Queens, New York. The amazing thing about him is not just that he's done them after his 56th birthday. He did it after suffering a traumatic brain injury. Mauricio is like many New Yorkers who are Ageless!
The Ageless New York Campaign was created to raise public awareness about anti ageism. The NYC Department for the aging featured eight New Yorker's to tell their stories and present us why they are so unique. The campaign used the hashtag #AgelessNewYork and #CombatAgesim to reach a larger audience and help spread awareness.
Create The Remarkable and Orios Designs collaborated together on the ideas for the print and digital design. The fascinating photos taken by Creative Director and Photographer Shirley Rodriguez showcase each ageless person while the images in the boxes represent their unique personality. We created numerous concepts that conveyed clean and beautiful print ads that were displayed through out New York City.
To learn more visit nyc.gov/AgelessNewYork
