Client: Neurogram ( www.neurogram.com )
Business Type: Medical-AI techs and Neuro tools
Target audience: Hospitals, Doctors, Brain Specialists-Technician, Neurologists
Key Adjectives: Innovative, Professions, Familiarities, Reliable, Simplistic,
Deliverables: Logo, Color Palette, Brand Graphics, Web Design
Overall Development Process
We aimed to define a right balance between simplicity and complexity, create a good amount of contrast in everything. We want to provide a comfortable (white)space to the audience and also motivating them to get engaged with Neurogram's stories.
Logo
The simpleness of the final design benefits the overall brand system, a user-friendly and straightforward logo.
The Colors
Though blue is a primary brand color known for its familiarity and usage in the medical industry, we wanted to make sure that everything won't look way too subtle and by adding the gradient of blue and green can help create a friendly and energetic ambient mood to Neurogram's brand image.
UX & UI
In our briefing process, a client mentioned about how their audience can be super skeptical about things sometimes since it's in their nature as a medical profession. A site has to be very well flown, straight to the point, and not too many distractions while also maintaining and communicating with personalities.
Brand Graphics
After serveral research and ideas gathering, we were super inspired by the neuro's studies, the data graphics, the ambience and abstraction of human consciousness. We used those as our inspirations and developed Neurogram's very own assets and identities.
Designed by DeRe
Let's work together! bea.derelab@gmail.com
