The perfect truck for a transporter is not the one that looks prettiest in Photoshop but the one that serves on real roads.
We identified all the references of our trucks on Google Maps and turned them into our first regional campaign made 100% with real images, showing the performance of our trucks on real roads.
Case in Spanish
S A N C H O BBDO
Client / Buses y Camiones Chevrolet
Chief Creative Officer / Mario Lagos
Executive Creative Director / Diego Contreras / Daniel Álvarez
Client / Buses y Camiones Chevrolet
Chief Creative Officer / Mario Lagos
Executive Creative Director / Diego Contreras / Daniel Álvarez
Executive Business Executive / Luisa Marquez
Creative Director / Cristian Camilo Díaz
Copywriter / Cristian Camilo Díaz
Art Director / William Niño
Creative Director / Cristian Camilo Díaz
Copywriter / Cristian Camilo Díaz
Art Director / William Niño
Head of Business / Yasmine Sedano
BOM / Roberto Aguirre
Postproduction / FLARE
Postproduction / FLARE
E l D o r a d o F e s t 2 0 2 2
ORO - OUTDOOR
C l i o A w a r d s 2 0 2 3
Bronze Winner / Integrated
Shortlist / Out of Home / Billboard
T h e W e b b y A w a r d s 2 0 2 3
AWARD HONOREE
ORO - OUTDOOR
C l i o A w a r d s 2 0 2 3
Bronze Winner / Integrated
Shortlist / Out of Home / Billboard
T h e W e b b y A w a r d s 2 0 2 3
AWARD HONOREE
