IN A FEW WORDS
Yiannis Kalfopoulos is a personal Yoga & SUP Yoga instructor determined to provide his clients with the right guidance to achieve their body & spirit goals. Located in Thessaloniki, Greece, Yiannis' purpose is to transform people's lives through Yoga and SUP Yoga. It was his energy and motivation that helped us to conceptualize his brand.
We wanted to create a calm but energetic visual identity, a fusion of exercise and meditation and at the same time capturing the elements of the world that surrounds us.
This was done through a gentle Color palette and an elegant use of Typography and wide space. The final result captures the essence of his expertise and expresses the elements of Earth, Nature and Life along with transformation, movement, energy and spirit.
