Rebrand of Midwestern Seminary's undergraduate missions training program and development of 30-page viewbook
 
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Fusion is a boot-camp-like experience that provides its students with the necessary skills for missionary service in some of the toughest areas in the world. It was necessary that the new brand captured this intensity for potential students to see.
 
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Due to the hostility towards mission work in the countries Fusion students serve, their identities must be hidden.
 
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A series of stages within phases allow the viewer to navigate through the brochure with context and contributes greatly to the technical mood of the brand.
 
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Technical illustrations are one of the core visual elements of the Fusion brand.
 
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The addition of a subtle stencil effect over the top of Avenir allows the Midwestern Seminary brand to exist within the militaristic Fusion brand.

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My role : Art Direction, Design, Illustration, Content Strategy

ADDITIONAL CREDIT TO:
Liz Stack: Photography
Tim Sweetman & Fusion Department: Content Strategy/Creation

 
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Fusion Rebrand
167
3,670
3
Published:

Fusion Rebrand

Rebrand of Midwestern Seminary's undergraduate missions training program
167
3,670
3
Published:

Creative Fields