The re-branding project shows how the visual system components such as the Aurora brand mark,
corporate colours, typography, etc. come together on particular applications. They demonstrate how the visual system is flexible, yet consistent and creates a distinctive look and feel for the Aurora brand.
Responsive Design
Twitter Page
Corporate Identity and Brand Guideline
The visual system section sets out how to use the components that shape all aspects of the Aurora brand identity.Within this section you will find all you need to know about the Aurora signature, corporate colours
and fonts, photographic imagery and other important graphic devices and principles. It is vitally important that the Aurora identityis presented in the right way.This section is fundamental in helping to achieve this.
and fonts, photographic imagery and other important graphic devices and principles. It is vitally important that the Aurora identityis presented in the right way.This section is fundamental in helping to achieve this.
Correctly applying the Aurora visual identity is vital and this is a responsibility of the all team. To make sure responsibility is appropriately shared and managed, I have created and put in place a number of resources to make applying the identity easier and more efficient.
