ServiceNow
Customer Experience 2022
Agency: MOI Global
Art Director: Siow Hansheng
Copy Writer: Sally Chua
Motion Graphic Designer: Della Gabriel Sutanto
Accounts Director: Roxanne Selby
Account Manager: Jackson Yeo
With customers increasingly engaging service teams during the COVID-19 pandemic, their expectations have increased rapidly. Businesses have tried to keep up with these increasing expectations but have fallen short, leading to more customers being frustrated.​

MOI was engaged to develop a comprehensive campaign around this report, including a refresh of the report in line with the concurrent rebrand of ServiceNow. A digital demand generation campaign was launched to generate awareness about the report, with digital assets (banners, emails, social posts) developed by MOI. A hype reel promoting session speakers and a waiting room video were also created as content to keep viewers engaged during the session.

ServiceNow Customer Experience Waiting Room Reel
ServiceNow Customer Experience Hype Reel
CX Survey Report
https://content.servicenow.com/c/servicenow-cx-report?x=jzaavU&lx=JNjZcT
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Siow Hansheng

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