Communication Design Portfolio for Master of Communication Design at RMIT University.
Project Name : Earth Wizard
Discipline: Brand Design, Identity Design, Social Media Design, Print Design.
Brief: The idea of Earth Wizard was born out of a deeper sentiment for the environment, for the love of textiles. Their goal is to up-cycle fabric excess/old fabrics of all kinds, by creating products and garments; thereby giving them a rejuvenated life. We at INZA crafted the brand positioning such that the brand, Earth Wizard along with it's thoughtful motto stands out among other conventional brands in all it's grandeur. We gave our client the best possible visual identity to define and develop the tangible look and feel of the brand. Another important component of branding that we had in the project was creating a bold yet elegant, organic yet minimal look for the social media handle of Earth Wizard. It included templates and carousals which enriched the identity of the brand.
Top Left to Right: Logo, Instagram page design, product post template, Instagram page design, poster for pop up store.
Bottom: Photographs from the Earth Wizard pop up store.
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Project Name: Steller 2021
Discipline: Social Media Design
Brief: ‘Steller 2021’ is a national-level storytelling slam brought to you by Tape A Tale. In 2021, first two rounds were completely held online and thus this was the main message of initial creatives. All the creatives were focused on being energetic and exciting.
Top: Social Media designs for the event.
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Project Name: Story Circle by Tape A Tale
Discipline: Social Media Design
Brief: Tape A Tale, a story-telling platform required a series of social media posts to launch a program called ‘Story-Circle’, on completing two million subscribers on YouTube. Story Circle by Tape A Tale is a three month long storytelling and writing program where you become part of a community of writers and storytellers and learn and grow with them, and get certified graduation in just three months. This is how we executed the project.
Top Left to Right : Breakdown of the concept, Social media designs.
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Project Name: Writtle (Concept project)
Discipline: Identity Design, Product Design, Advertising.
Background: 'Writtle' is a product of my final year Advertising Design project.
Description: Writtle is a custom journal making company that sells customer specific journals. I developed a scalable identity system for the brand, designed the product using primary research data and designed advertisements across all formats.
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Project Name: Excellence Reafs Private Limited.
Discipline: Identity Design, UI/UX, Web Development.
Brief: Excellence Reafs Private Limited. Founded in 2020, aims at acquiring outstanding level of services with high level of quality in Real Estate and Financial market. It needed a brand new identity and a website.
Top Left to Right: Logo design process, logo on black, full logo, application of the logo.
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Project Name: Strall Private Limited.
Discipline: Identity Design, UI/UX Design
Brief: Strall is into providing multidimensional entertainment features and developing versatile multifaceted products. To capture the heavy essence of this sentence, we made a cute avatar holding pop-corn. We also balanced the design by adding a film-strip body to it to represent the business they are in.
Strall Logo
User Interface prototypes for Strall web app.
Top Left to Right :- Sign in screen, Store integration with streaming applications,
portal for user to submit their films, chrome extension, party feature.
Bottom Left to Right: Strall home page, Strall online store.
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Project Name: Hebis Thea Iced Tea (concept project).
Discipline: Identity Design, Packaging Design.
Background and Purpose: This project was the product of an assignment on the subject 'Visual Communication' in my second year of college.
Brief: Hebis Thea is an iced tea brewery in Thane city located in Maharashtra, India. The iced tea is made with fresh fruits like lemons, lime, oranges and even berries.The brewery is launching three new flavors - strawberry, blueberry and mango.
Top: Hebis Thea brand logo
Top: Brand logo on various colors.
Top: Sample advertising posters.
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Concept Logo: 'Cut' - Movie Editing Studio.
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Concept Product Design: Accent Light.
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Concept Project: Uncomfortable Renders.
Background and Purpose: This project was an experiment to give the audience a different surreal experience by rendering ordinary things with a twist.
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Building an enclosure.
Structural animation of a roof structure. Exact scale model.
Top Left to Right : Proposed plan for the roofing, zoomed in detail, executed work.
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Posters and Collages
Posters explained from Top Left to Right:
1. "Color is vulgar," says Daidō Moriyama, my favorite photographer. He practices wabi-sabi art in photography that means beauty in imperfection. The poster is designed around the photographer's shooting style, origin, and is an attempt at incorporating a grid system in a rather chaotic art form.
2. This poster was a winning submission for a graphic design competition held by Mulund College of Commerce. The competition's brief was to design a year '2020' sign. I have integrated major events of the year which were the vaccine runs(syringe), the black lives matter movement (closed fist), the impact on mental illness (man hanging), and the 2020 Beirut explosion (explosion cloud) into my design.
3. The poster, 'Slum-an organized chaos' was designed using 2 color hues, adjusting their saturation and lightness. Simple typography and a subtle perspective complete the poster.
4. I designed this to be the landing page's hero image for my venture's website. The design communicates what we do, how we do it, and our brand elements in a creative way. You can click here, to see its use.
Top: This poster was designed to capture the essence of the effect of the Covid19 lockdown in 2020. Using the popular complementary color scheme - red and blue, in which blue is used on the device to portray comfort and the color red overall to signify the danger outside.
Posters explained from Top Left to Right:
1. The poster represents curiosity to learn as the boy looks to see mathematical diagrams and numbers all over the place.
2. The purpose of this poster is to make viewers understand the unspoken burden people carry in their heads in day-to-day life
3. Created this poster using micro and macro themes in design. Further, I used two distinct colors ( yellow and blue ) to harmonize the composition.
4. Made this poster by photographing abandoned trunks at Mumbai University.
Collages created by magazine cut-outs and edited in Photoshop. Check out how they were made:
Design process videos: Half Open Windows, All Eyes on Youth, Contents, The Semantics, Foundation.
Posters explained from Top Left to Right:
1. I created this poster using split complementary color harmony, neat typography, and interesting wordplay. Watch making of this poster here.
2. The poster was created by photographing dough in its raw form and a parked vintage car. These photos were then manipulated and color harmonized. Lastly, handwritten typography was used to convey the informality of the design.
3. I designed this poster by experimenting with textures, photography, layout, hand-drawn diagrams, and typography.
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To me, designing is a discipline integrated into my day-to-day life. I use an Instagram account ( inzadesign.co ) to showcase my work and for self-expression through design. Feel free to check it out and stay updated with my work.
