This was a school project to redesign the basic structure of an existing magazine. This project included creating a new masthead, cover layout, table of contents, and two-spread feature. The purpose of Source magazine is to be informative and to entertain. The target audience are men and women ages 18-30 with the median age of readers being 23 years old. Competiton includes magazines such as Billboard, Rolling Stone, & Spin Magazine.
The color palette was created to be bright, bold, energetic, & loud. It was inspired by the colors of lights found at live concerts.
The main goal while creating the masthead was for it to be unique and simple at the same time. To accomplish this the masthead is hand drawn.