Artur Verkhovetskyi's profile

INTONACIA PROJECT JOINTLY WITH BLOXA BRAND

Fashion
Etnodim realized a photo project in collaboration with a brand that restores old furniture. Bloxa positions itself as an item store with history. We like this concept, so the idea of ​​Intonacia was born from it: retro things, like embroidered shirts, have their own history and intonation.

Filming took place at the Bloxa warehouse. We had almost a hundred items at our disposal, from which the decorator collected several “realities” in which the heroine of the shooting found herself (waiting room, cinema, cafe, hotel room, negotiating table, office).

In these realities, time, place, activity are blurred, everything disappears and the voice remains. The voice that lives in objects and things. And it never changes, unlike intonation. Intonation always reflects the mood and state. It is these two things that we propose to pay attention to when observing the photographs.

We turn off unnecessary words so that you can hear our intonation.
The author of the article - Manana Glonti
Photographer - Artur Verkhovetsky
Model - Agatha Danilova
Makeup artist - Darina Levishchenko
Set designer - Olga Malishenko
Stylist - Yaryna Sizyk
INTONACIA PROJECT JOINTLY WITH BLOXA BRAND
Published:

INTONACIA PROJECT JOINTLY WITH BLOXA BRAND

Published: