QUERO CHUVA BRAND IDENTITY
QUERO CHUVA is a Brazilian brand of cachaça, a distilled alcoholic beverage made from sugar cane, that is better known fo it's part in the Caipirinhas (Traditional Brazilian drink).
For the original project briefing, The client wanted something that was unique, fresh and fun, a drink to become the number one choice for pool parties and BBQs!. The name QUERO CHUVA means "I want rain" in Portuguese, so we came up with the idea of using FUN PARTY CLOUDS as the brand's symbol/ mark and as sort of a mascot too! These party clouds come up throughout the brand's visual identity in many wacky different forms, one for each drink flavor and one for every occasion!
In terms of deliverables, what was expanded from the original client's project for this portfolio were the: Vending Machine, Beverage cart, umbrella, toy figurine, Tote bags, can six pack and can display.
Hope you guys like it, let me know what you think on the comments bellow! Rock on!
PS: Some of the deliverables above were not a part of the original project, and were added later on, as an "unofficial" expansion of the brand identity, thus they are not actual products of the current brand.