Brand Illustration system at Omio 2019-2023

Since launching in 2013, Omio has been changing the world of travel by empowering customers to go on journeys that move them.
Omio as a travel startup brings together more than 1,000 transportation providers across trains, buses, flights, ferries, cars, and airport transfers to make it easier for you to focus on what really matters: the journey.

Why Startups like to have Illustrative libraries/systems?

Problem Solving: At Omio, my role as an illustrator extended far beyond creating visuals; I was a problem solver. Whether it involved boosting user engagement, simplifying intricate travel concepts, or enhancing our brand's storytelling, my illustrations were strategically crafted to meet our precise business needs.

Brand Identity: I had the privilege of closely collaborating with Omio to craft illustrative systems that not only looked visually appealing but also reinforced the brand's identity and core values. Consistency in visual communication played a pivotal role in building brand recognition and trust among our users.

Audience Engagement: Illustrations possess a unique ability to capture attention and convey messages more effectively than words alone. During my time at Omio, I excelled in creating visuals that resonated with our diverse audience, resulting in heightened engagement and enhanced user experiences.

Complex Ideas Simplified: Omio frequently dealt with intricate travel data and concepts. My specialization lay in transforming these complex ideas into easily digestible visuals, enabling us to communicate critical information clearly and persuasively across presentations, marketing materials, and user interfaces.

Creative Problem-Solving: Every project at Omio was approached as a creative problem to be solved. By comprehensively understanding our startup's distinctive challenges and objectives, I tailored my illustrations to provide innovative solutions, contributing to the company's growth and success.

Transformation of the illustrative style by years:

2018

The task was to create and elaborate style based on principles of simplicity, combining flatten objects, go more for contrast by using dark colours from the palette, make it sharp, straight-forward.

2019/20

As we evolved our brand tone of voice, illustrations needed to reflect a more human, more empathetic and connected style. People enjoying meaningful moments while travelling. More storytelling and poetry in the content. Diversity with objects, animals, landscapes and characters, which also includes the portraits of Omio’s employees as characters.

Section 1.0

Comparison of Landing Pages:

Point of View (POV) seen by the eyes of the traveller, mostly interior views with rare angles.

Detailed type is prominent by close up modes which shows the fascinating vehicle elements.

Atmospheric type showing travel modes in the astonishing landscapes.

2021 Design+Illustration of the Landing Page

Mobile/Tablet and Desktop

2021/2022

Follow the new feedbacks from our customers , there were taken a new angle in Omio's style as: bring the diversity into perspective, to widen up the secondary colour palette,

use different/more complex sources of lights, reflect/create emotional involving stories.

Section 2.0

>320 Spot Illustrations were created.

Usually a spot illustration is an object without background or simplified one that solve the business problem for supporting the product on many levels. This type of illustration highlights featured areas on home pages, and add brand recognition throughout

the site/App. It allows better understanding the message by users and helps to translate

the meanings in an exerted way.

2.1. Objects with no Backgrounds

2.2. People with no Backgrounds

2.3.Diversity with simple Backgrounds

Section 3.0

Campaigns in Omio:

Germany: A Fairytale Wonderland!

Omio x Deutche Bahn (Autumn '21)

Germany is home to the Brothers Grimm and their iconic fairy tales. Mad King Ludwig’s castle in Schwangau and Sababurg castle in Reinhardswald inspired Walt Disney and others.

From Berchtesgaden in the Black Forest to Neuschwanstein Castle in Bavaria to the gingerbread-like homes of Dinkelsbühl, this territory explores how to create holiday magic in enchanted German destinations.

Seize the weekend!

Omio x Deutche Bahn (Summer'22)

Seize the weekend!

Omio x Deutche Bahn (Autumn '22)

The campaign is focusing to attract international customers for visiting DE

(close to the border cities), to show autumnal short and sweet activities that can be done for weekend.

Visit Berlin Campaign

(spring'22)

OMIO X visitBerlin

We’ve partnered with visitBerlin to generate post-COVID bookings

to the city, for both transportation and accommodation.

Berlin has always been a trendsetter and always one step ahead. Whether it's fashion, clubs, culture or attractions, Berlin is not a city like any other—and yet affordable.

Immerse yourself in the Berlin feeling and celebrate your regained freedom with unforgettable experiences that you can only have in Berlin.

Although Berlin is perfect to discover on a budget, we're throwing in a 5€ travel voucher on top.

Night Trains Campaign

Omio also sells a variety of night trains throughout the world, including Europe and

the US. The campaign shows the advantages of booking the night train tickets with Omio and has the goal to bring back adventurous mood to this type of travel.

Campaign during Covid 2020

Summer campaign '22: "You deserve it!"

It's been a little while since we've been enjoying in the right way all that little things and moments that Summer usually brings to our life.

Now, we have earned to enjoy this Summer at the best.

It's time to catch up, because we deserve it.

We will provide several example of activities, things to do, magic moments that are we are missing since a while and now we are bringing back to our Summer.

Different purposes Landing Pages

To find out which airports in European capitals are the most convenient, we examined a range of factors that define comfort and convenience. The final result is a ranking of the Most Convenient Airports in Europe.

The Omio European Mobility Report

Frecciarossa Campaign

(spring'22)

OMIO X Frecciarossa

Traveling Italy by train is a great way to explore the epic country and take in its timeless sceneries from the ground. Modern, high-speed trains such as Trenitalia’s Frecciarossa transport passengers quickly, safely, and sustainably between beloved destinations.

Summer campaign '21 "Travel that moves you"

Campaign:"The Little things"

In the post-lockdown world of travel, we want to remind our customers of all the little things they missed the most when they couldn’t travel. Connections with family and friends being the primary reason we’re never taking travel for granted again. A gentle ode to travel, that celebrates all The Little Things. Digital, video-led campaign.

Christmas Campaigns:

2019. Sweet cozy home, what could be more fascinating to have a time with your loved ones?

2020/21. Due to the Covid pandemy and many occurred restrictions, we encouraged people to travel less and focus on the opportunities of supporting the people around us.

Section 4.0

Printed billboards.

OOH Campaign in Italy and Spain '19.

A branding for Spain: focusing on the ease of our booking system and our vast inventory of providers. The campaign ran in June and July, so the idea was to go went for water-related copy in order to inspire madrileños to escape the heatwave. The billboards were located in some of the busiest Madrid metro stations as well as some central streets.

English version: "Clear as water."

Clear and transparent: compare and book trains, buses and flights in a few seconds.

Section 5.0

Illustrations for the Appstore

Section 6.0

Mural at the Berlin's office

A brand illustrative mural in the office serves as a visual anchor, reminding employees of our core values and mission every day, depicted 5 core markets( UK, IT, SP, FR, DE), including the portrait of Omio's customer. It creates a unique and vibrant atmosphere that inspires creativity and fosters a strong sense of belonging to the brand. Additionally, it leaves a memorable impression on clients and visitors, reinforcing our commitment to innovation and excellence in everything we do.

Section 7.0

12 the most popular destinations for travelling

Section 8.0

Infographics

In the context of a travel startup like Omio, infographics can effectively address critical business challenges by simplifying complex travel itineraries, conveying the advantages of Omio's services concisely, and facilitating user onboarding by visually guiding travelers through the booking process. They serve as powerful tools to enhance communication with customers, improve user engagement, and differentiate Omio's offerings in a competitive travel market. Additionally, infographics can visually represent travel data, such as routes, pricing, and travel options, making it easier for users to make informed decisions when planning their journeys.

Train vs. Plane project

Sustainability is going mainstream – also in tourism. More and more people make a conscious effort in considering how their everyday choices affect the world.

The campaign encourages customers to travel without any trade-offs: 28 other routes that are more efficient by train. It reveals new numbers of CO2 emissions based on new researches and shows the time saved by train travel for top routes.