Life Begins At
Art Direction, design and illustration for Refinery29 x AARP campaign, Life Begins at.
The campaign was developed as hub on refinery29.com and covered a wide spectrum of topics around age and womanhood.
"For women, there simply is no golden age. We are penalized when we are young for being inexperienced. We are marginalized when we are older and considered irrelevant. We spend billions each year trying to look younger while we lose millions over our lifetimes as the result of the gender wage gap. At every age, there’s yet another catch-22, which is why we’ve got to stop waiting and start doing. "
After establishing the look and feel of the campaign in partnership with the creative director (infographics, layout design, graphics, illustrations, video and events), Refinery29 continued to publish content under the same visual umbrella and I continued overseeing commissioning illustrations.
AARP (the client) ended up funding a second round for the campaign later that year. It. was a huge success all around.
Creative Direction: Lydia Pang / Senior designer: Seeta Kanhai
