Role:  Editor.

 

@comissionculture is an Instagram project for Co.MISSION Content Group.

 

We're fascinated by the world that we live in.  All of its people and places, differences and similarities, beauty and struggles. It's a curiosity that will never be satisfied...and what a wonderful thing that is. When we think about what makes our world so amazing, we believe that much of it can be boiled down to culture. So in 2013, we decided to hand pick some of our photographers around the world and asked them to begin capturing a glimpse into their local cultures. Each day on Instagram and across our other social channels, we share a new image and story from around the world. Follow us on Instagram with @CoMISSIONCulture, we promise you'll discover something new each day. And be sure to tag your own photo stories with #comissionculture for a chance to be featured.

 

The result?  In under a year's time, with no paid media, we've attracted over 4700 followers and 600+ user generated photo submissions. Outside of Instagram, each photo also fuels our reach, impressions, followers and engagement with our Facebook, Twitter and Tumblr audiences, as well as driving traffic to our company website.

 

We also made our favorite shots and stories into a short hard bound book that was distributed to 50 existing and prospective clients.