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Seqoon brand design

Seqoon
The smart way to invest in and enjoy

Disrupting the real estate industry, Seqoon gives you the ability to co-own a second home. Seqoon is a co-ownership technology solution that allows users to enjoy a hassle-free experience and a viable way to profit off their investment. Seqoon is providing a luxurious experience powered by technology and they are the only company offering co-ownership in Egypt.

The name ‘Seqoon’ is inspired by the Arabic word that means tranquility and peace which represents the core value of the company; Providing tranquilty to second home owners

We were asked to work with Seqoon’s new visual identity by creating a modern, flexible, minimal identity that represent the tranquility it provides, hence the name , yet gives the techy feeling that supports the idea of the main brand solution using smart technology 
and communicating the brand purpose “ To unlock luxury through co-ownership”





Concept

Our logo embodies the tech, smart feelings we wanted to add to our identity with bold thick lines that shapes our initial ( S ) and coming together to draw a home symbol at the heart of our emblem that represent the main feature our brand provide , Co-owning a second home!






Using visual identity to highlight your luxury

Our visual identity system symbolize the feeling of ownership by using an enclosed visuals of the home symbol to highlight what e want to give importance to either our imagery, or any graphic message we want to send, giving a feeling that your interest is at the heart of our services , which give us a new way of communicating to home owners.

Using the home symbol to highlight important messages at each communication in a three different way either as a single graphic element, or by integrating it with a cut out graphics or using it as a photo containers to maximize its affect on your message.



Seqoon brand design
Published:

Seqoon brand design

Disrupting the real estate industry, Seqoon gives you the ability to co-own a second home. Seqoon is a co-ownership technology solution that allo Read More

Published: