The Rubber Duck Project, Integrated Campaign
Here Comes the 6th Street Bridge. Duck!
Integrated marketing to promote the 40 foot tall rubber duck making its US premier in Pittsburgh, as part of the Pittsburgh Festival of Firsts. Marketing included posters, window applications, twitter/digital outdoor advertising, an instagram generated microsite (quackpgh.com), a viral video, and a bridge party.
Icon / Window Installations
Digital Twitter Boards
User Generated Instagram Microsite