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    Integrated marketing to promote the 40 foot tall rubber duck making its US premier in Pittsburgh, as part of the Pittsburgh Festival of Firsts. M… Read More
    Integrated marketing to promote the 40 foot tall rubber duck making its US premier in Pittsburgh, as part of the Pittsburgh Festival of Firsts. Marketing included posters, window applications, twitter/digital outdoor advertising, an instagram generated microsite (quackpgh.com), a viral video, and a bridge party. Read Less
    Published:
The Rubber Duck Project, Integrated Campaign
Here Comes the 6th Street Bridge. Duck!
 
Integrated marketing to promote the 40 foot tall rubber duck making its US premier in Pittsburgh, as part of the Pittsburgh Festival of Firsts. Marketing included posters, window applications, twitter/digital outdoor advertising, an instagram generated microsite (quackpgh.com), a viral video, and a bridge party.
 
 
Poster
 
 
 
 
 
Icon / Window Installations
 
 
 
 
 
Digital Twitter Boards
 
 
 
 
Bridge Party
 
 
 
 
User Generated Instagram Microsite
 
 
 
 
Video
 
 
 
 
photo credit: nydailynews.com
 
 
 
Creative Director: Larkin Werner
Art Director: Doug Dean
Junior Designer: Alex Berdis
Developer: Nathan McCartney
Motion Designer: Ira Lederer