AUREN
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ON AUREN
Auren is a Spanish leading firm providing auditing, advisory and consultancy professional services with the aim of improving companies management: firms aim to be more efficient and transform their reality, and AUREN makes it happen.
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VISUAL IDENTITY PROPOSAL
The objective was to propose a solution to renew the current brand based on its most representative graphic elements such as its symbol and its potential implementation in Auren´s universe.
The fundamental premise for the design was to reflect the essential attributes of the brand while at the same time, updating its old symbol. The intention was to combine a new logo, keeping the esence of old one but using a more modern language.
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