Hartman Arboretum: Identity
Hartman Arboretum, in Evansville, Indiana, is truly a family-run business, with multiple generations involved, and even making their homes on the arboretum grounds. They sought an identity which would convey the object of an arboretum to those unfamiliar with the concept, as well as clearly communicate their purpose: to connect people to the natural world through a positive experience. The identity system was designed for print using stock made of 100% post-consumer recycled fibers from Neenah Paper's ENVIRONMENT® line, in line with the arboretum's values.
Logo: Vertical
Identity Package: Letterhead, Envelope, Business Card (front and back)