Campagne for Océ Arizona© printing systems. Visualizing the versitality of the display graphics printing concept for various markets in an engaged and recognizable way. The left side of the image shows the conventional world. The right side shows the new digital world. In the centre of this changing landscape and its tools you see the indispensable and irreplaceable professional. The craftsman.

Account: Océ Display Graphics Systems Inc., Richmond Canada
Concept: Wim Meijers
Art Direction: Wim Meijers

Design: Adrie Mooi

Styling: Isabelle Croon
Photography: Hagemeier Fotografie

3D rendering of printing system: Fraxinorum