IT company develops mobile apps and web sites. The main emphasis is on eco-projects.
The task: develop a logo and brand identity of the company. The key requirements: the logo should be technological and the brand identity has to represent its positioning – environmental friendliness.
Based on the brief and market analysis we developed a logo and brand identity of the company. They represent all necessary requirements: environmental friendliness and are technologically oriented. There are two words in the company name – tech and house. We created an association map of those words and symbols for them. The first reflects a roof of a house and the second a laptop. Having joined the symbols together, we got a minimalist sign.
The chosen light green colour connects the company with eco-friendly products. We developed brand communication media as well. Customers and employees of the company will easily remember them.
You can see the result below.
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telegram // instagram // in@ultrablack.art // ultrablack.art
telegram // instagram // in@ultrablack.art // ultrablack.art
Project developed in 2022
