I conceptualized this project for a school project. I decided to develop a the concept of a company and an ad campaign that they potentially run. The company name is Aware Water and the campaign title is AntiBubbles. The company would be a non for profit working to help the water crisis around the world. My main idea behind the project was to use a consumer product type design to juxtapose the extravagant use of water against the great unbalance of the availability of it around the globe. This is what I came up with.