Volkswagen t-Roc and T-Cross TVC
Setting them apart is a child’s play
Volkswagen subs are quite alike in name and form. In this campaign
we had to make it clear that it is about two different cars in a memorable way.
Setting them apart is a child’s play.
The idea we came up with is using a very famous children's song called
"I spy with my little eye" we show how easy is to differentiate them.