Brand project: Dingshangtou  Snail Flavor Hot Pot
Executive project: Brand  Planning + Brand  Design + Space  Design
Executive Team: Dream Blazer Studio

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Background of the project
The snail powder category has become the hottest fast food online, but there is no big brand in the offline catering market, and there is still a lot of room for development. The first store in Yueyang has been successful in the local area. Now it is urgent to create a model. Achieving rapid development, it hits the spot with the daydream.
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Concept creation: Flavored Snails
Different from the traditional snail lion noodles, the category is refined on the top, and the Guangxi duck foot pot is chosen, which has more hot pot characteristics, but most people are not very clear about the category of duck foot pot, so Daydream borrowed the power to "play" The concept of "side stove" is more convincing in the public's cognition. Therefore, in terms of brand positioning, we decided to use the concept of "flavored snails and side stove", in conjunction with the space design of Vietnamese street style, to further deepen users' cognition and create a new style Snail flavor hot pot.