Brand project: Le Duo Shan Xi

Cooperation content: brand full case design

Executive project: brand planning + brand design + space design

Executive Team: Dream Blazer Studio

Project background: Le Duo Shanxi Japanese-style cuisine is a multi-faceted integration of scene, atmosphere and emotion. The store covers three categories: cuisine, sukiyaki, and tea room. Each space is progressive, and the brand tonality is shaped by the atmosphere that touches the heart.

Concept build: Japanese house with fireworks
This restaurant is a Japanese restaurant in Linwu County, Chenzhou City, Hunan Province. Shanxi represents the collision of ideas between Wang Yang and nature that have accumulated and precipitated over time, just like countless small water droplets finally converge into a vast ocean, carrying the skills and ingenuity inherited from Shanxi, and showing our dedication and love for Shanxi.

slogan adopts "joy in the world, good luck and food", and the output of emotion is Shanxi's own brand concept, hoping to make every guest not only satisfied with the taste, but also relax in the mind and love in vision.

Brand and Space Fusion: Mystery = Curiosity = Attraction
Ledo is the creation of scenes, atmospheres and emotions, creating a lively and joyful dining experience as a whole. The sense of surprise that the scene gradually changes adds some mystery to Shanxi.