RAFAEL MACEDO ©
Rafael Macedo Civil Engineering is a personal brand of a recent graduate in the field, his focus is on creating structural, architectural, complementary designs and technical reports. In the visual identity of the brand, we focused on using structural projects as the main reference for the brand creation, with this we created a grid system based on a structural project so that we could get a concrete result that made sense for the brand.
Rafael requested that the initials of his name and last name be present in the logo, so we created a symbol containing the letters "R" and "M" together with the beams of a structural project. Besides using traces of the logo to compose the brand graphics, we used a series of combinations and repetitions of the symbol to compose the visual identity, resulting in a dynamic and modern brand. The colors refer directly to the materials that are used in construction.
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Creative Direction & Design: Andre Forbeck
Client: Rafael Macedo Engenharia Civil
Client: Rafael Macedo Engenharia Civil
