PWFERRETTO's profile

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Editorial
ARCHITECTURAL INGREDIENTS
March 2014

This book is not about buildings: the architectural product, details and glossy photographs of completed projects; rather it is a short, mostly visual and highly subjective account of the creative process behind designs.  How ideas germinate, are nurtured and ultimately developed into a design proposal.  It unravels the fictitious myth behind the genius of the designer and exposes the messy, often dirty process of translating and transforming a thought into a project.

The structure of the book, in the same manner as my design process, is non-chronological: steps are often excluded, chapters constantly rearranged where the final composition here presented can be read as a frozen instance, a captured moment, of the constantly changing, dynamic design process.

Architectural Ingredients is the first book in a series of three volumes that falls under the heading “:ook” that aims to explore the world of architecture not from the standpoint of buildings, but all explore the hidden realities of designing space.

Contents
DATE
March 2013

STATUS
Book Publication
http://www.gcolon.co.kr/

PUBLISHERS
G:Colon

TEAM
Peter W Ferretto, Heeyoung Pyun
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Published:

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Architectural Ingredients aims to explore the Architectural Design Process.

Published:

Creative Fields