Californian sunset
Combine your data management and marketing execution on one platform with Cordial.
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Bruno's creative team takes you on a journey; to California beaches and sunsets, beach parties and sharing! Cordial is proud of its origins and the warm, human values that go hand in hand with its location. The brand therefore called our agency to redesign its identity and apply it to its marketing tools, its website, its presentations and the creation
of a brandmark.
Services provided: Branding − Art Direction − Brandmark − Marketing Assets
The branding phase starts with the kick off and this first meeting allows our brand designers to immerse themselves in the existing brand and identify what makes up the essence of the brand through questionnaires and bilateral exchanges. This is how Bruno got to know Cordial, its warmth, its reliability, and the predominant place that customer relations occupy in its strategy. The brand was born in San Diego, California, and wishes to highlight this privileged link with nature through elements such as the sky, the sea, and the plants.
The Cordial palette is a direct reference to California and its famous sunsets. The sunny colors and blue hues honor the ocean and outdoor living. The saturated shade palette is used to highlight the marketing elements and place the product at the center of the attention. Poppins, a linear typography with round and contemporary shapes, fits perfectly with the art direction and gives a modern and clean aesthetic.
The patterns are a direct tribute to the golden age of California in the 60s and 70s, modernized by the bright and saturated palette. They translate the idea of waves or evocative sun rays. Most of them also use the curve of the "a" of the cordial logo as a subtle echo to the main element of the brand identity.
A brandmark was designed for Cordial to be used as a website favicon and as a social media profile picture. It uses the shape and colors of the main pattern. It also plays on the negative spaces to create two chat bubbles answering each other, to echo the communication simplified by Cordial.
The website as well as all the assets allowed us to test the efficiency and the declinability of the art direction. The result is original, positive and dynamic. Everything is displayed with an apparent simplicity that highlights the product and hides the work of reflection and the numerous rules put in place in the background to guarantee the durability of the identity.
The Bruno Agency supports clients in their branding projects, website design design of web and mobile applications, as well as in technical maintenance. Our job is to support you in the creation of your identity, your product, your brand. Whether it is a birth or an evolution, we will put our expertise and our creative passion at the service of your project.
