• Add to Collection
  • Tools Used
  • About

    About

    With a target audience trapped in the ever grey environment of the urban desert – rushing from A to B everyday – constantly being lost in their t… Read More
    With a target audience trapped in the ever grey environment of the urban desert – rushing from A to B everyday – constantly being lost in their tablets and smartphones – how do you bring them to head out into nature and visit the sites of the National Trust? You don’t. Instead ‘#urbanoasis’ brings the National Trust directly to them, using the same channels the target audience does. Picking them up where they go everyday – the Underground – individual wagons are transformed into authentic urban oases. Read Less
    Published: