Disrupting the Racing and Gaming industry
The quickly expanding business - Veloce encompassing an elite sports brand, a pioneering Extreme E and W Series teams, as well as joint esports businesses such as Quadrant and Team Pacquaio needed to be fundamentally united through a fluid and holistic design that would adapt and expand with time.
Visual language was set to be brave, dynamic and truthful. Tell real stories and evoke emotions. Stripping back the previous design, moving black and white and keeping the core elements such as logo mark and typography crafted a new dimension for the brand. With a reinforced visual treatment, refreshed old assets and a set of new solutions, Veloce design system can flex between a broad visual language for large-scale events, races and more content-driven social media series.