— Where Tech & Data withstand a world of fiction

Can your skills withstand a world of fiction?! At KLM they are always looking for new IT talent, which is not an easy task in a highly competitive industry. So to attract new people, a new campaign strategy was developed by digital agency Kaliber. The campaign highlights the challenges the Tech & Data department has to deal with on a daily basis. Mixing fiction and reality in a visually distinctive style, Woodwork pitched in by crafting two animated trailers.

In order to bring the world of fiction to life, we dug deep into stereo-typical blockbuster movies like Independence Day, Indiana Jones, and Arrival, to figure out the best narrative. We wanted to captivate the viewer's attention by tapping into our collective movie memory, so the viewer knows instantly what the story is about. For style references, we looked at popular animated streaming shows for inspiration, and also anime, and video games. We wanted to give each trailer its own look and feel. 

Based on actual use cases from within the KLM Tech & Data department, two scenarios fit for a movie trailer were distilled. 
Starting with storyboarding, we tried to capture each scene in iconic and cinematic shots. We designed and developed the main characters featured in our trailers, and created the worlds they inhabit, building all the objects and ingredients to match it. 
Next up was the animation process, using a combination of different techniques per trailer. Traditional cel animation combined with 3D projection mapping for Sentry, and for Cargo a combination of 3D character animation with some cel animated details. We could go all out and use all of the disciplines in our studio.