项目｜PROJECT：三醺酒市品牌设计
策略｜strategy：贱贱
设计｜Design：十三
渲染｜3D：章吉
年份｜Year：2022
设计｜Design：十三
渲染｜3D：章吉
年份｜Year：2022
90后、Z时代，越来越多年轻人正在拒绝“酒桌文化”。喝酒对于他们来说早已不是传统意义上的各类应酬的工具，更像是一种情绪催化剂，寻求一种全新的生活体验，是一种生活方式。
「三醺酒市」是一家多维度体验酒吧，致力于为饮酒爱好者和夜生活人群提供一个社交及饮酒综合体验空间。品牌名“三醺酒市”灵感来源于“酒过三巡”。表达了喝酒并非要酩酊大醉或是要达成何总目的，而是需要疲惫生活中的一点点微醺感，三醺也就像是年轻人情绪释放，叛逃生活的一个出口；「三醺过后忘记坏情绪」、「三醺过后忘记渣男」、「三醺过后交到新朋友」…由此整点彩蛋完成了三醺酒市的品牌定位/命名/理念/slogan/vi体系/各类设计周边等在内的一整套品牌建立。
More and more young people in the post-90s and Z-generation are rejecting the "drinking table culture." For them, drinking is no longer a tool for social intercourse in the traditional sense, but more like an emotional catalyst. Seeking a new life experience is a way of life.
"SANJI BAR" is a multi-dimensional experience bar, dedicated to providing a comprehensive social and drinking experience space for drinking lovers and nightlife crowd. The brand name "Three Drunk Wine Market" is inspired by "SANJI BAR". The expression of drinking is not to be drunk or to achieve the total purpose, but need a little bit of tired life tipsy, three tipsy is also like young people's emotional release, an exit to defect life; "Get drunk and forget a bad mood", "Get drunk and forget to cheat on a philandering man", "Get drunk and make a new friend"... This hour egg completed three drunk market brand positioning/naming/concept /slogan/ VI system/all kinds of design surrounding a set of brand establishment.
