FUN THE MENTAL Eyewear Launching Kit
FUN THE MENTAL is an eyewear brand to discover a new look of yourself.
This Kit has a theme of ‘A Journey to Find Myself’ to match their season campaign ‘MY SELVES’.
We created FUN THE MENTAL’s camper van with the concept of camping which has rapidly increased its demand due to Covid-19.
Practical wheels, a roof box and a back door fuel amusement in the kit.
You can find the sunglasses through opening the back door, and stickers are in the roof box to decorate the van.
Client. FUN THE MENTAL
Year. 2021
Brand Location. South Korea
Art Director. Sungyoon Kim
Designer. Suna Jung, Hansol Ryu, Kihun Lee
Photographer. Junghun Yeom
