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"Medley Identity" 2013
Take an existing brand, rename it and create an entirely new identity.
I chose to rebrand Constellation Brands, an international drinks company that sells over 200 different brands of wine, beer and spirits. The challenge of this project was to create a name and logo that represented the different types of drinks while also representing the company’s corporate identity and focus on its core values of customer satisfaction and loyalty. I accomplished this by using shapes to represent the different drinks sold by the company: the triangle represents wines, the rectangle represents beer, the square represents spirits and the circle represents unity.
The name I chose for the company is Medley, to reflect the variety the brand offers.