• Add to Collection
  • About

    About

    The name and the emblem of the Trade-mark created by Sergio Bianco is a wheel around which the name of the Company appears. The Name identifies … Read More
    The name and the emblem of the Trade-mark created by Sergio Bianco is a wheel around which the name of the Company appears. The Name identifies the Province of Arezzo and establishes, through the use of an ancient term "land", a profound link with its cultural roots, its nature and its countryside. In fact the wine road is a route which also embraces the cultural and artistic aspects of the territory of Arezzo Province. The idea of the route is expressed by the wheel, an element of great importance in the history of civilisation. At the heart of our wheel there is a silhouette of a glass the upper part of which is repeated in a circle in order to create the empty spaces that appear between the spokes. These figures are like shields, a further sign of union and defense. Finally, the circular composition brings to mind the concept of the table as a sacred place where we meet and feel at ease. Read Less
    Published:
La strada del vino abbraccia la Cultura, la Natura e l'Arte della provincia di Arezzo.
L'idea del percorso è espressa dal simbolo della ruota, elemento di grande rilevanza nella storia della civiltà.
Nel cuore della ruota campeggia la sagoma del bicchiere ripetuto in rotazione fino a disegnare i raggi della ruota stessa. Tali parti sono simili a scudi, segno ulteriore di unione e difesa.
La composizione circolare evoca il concetto della tavola intesa come luogo sacro in cui riunirsi e ritrovarsi.