Frank Maximilian Freytag's profile

Theodor-Haubach-Schule

Frank Maximilian Freytag
•
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
brand architecture brand consulting Brand Design brand identity brand strategy Corporate Design corporate imagery logotype design
Client 
Theodor-Haubach-Schule (Elementary School)
Task
Brand Identity Workshop, Brand Consulting, Brand Strategy, Brand Architecture, Brand Design, Market Research & analysis, Corporate Design, Corporate Iconography & Pictograms, Corporate Imagery, Logotype Design, Key Visual Design, Print Design, Editorial Design, Infographic Design, Employer Branding, Orientation System Design, Website Design, UX / UI Design, Digital & Analog Communication, Design Guidelines

Concept
The Theodor-Haubach-Schule is an elementary school based in Hamburg-Altona. Each of its classes has the name of an individual precious stone. Accordingly our corporate redesign works with colourful triangles, which shall symbolize the gem cut of each class and diversifies in unnumerous possibilities within a fixed grid. With reference to the corporate colour coding we decided to work with the 12 main colours of the colour wheel including clearly defined, percentual gradiations of each colour to symbolize the diversity, frankness and variety of the school and its work.
Theodor-Haubach-Schule
Published:
Frank Maximilian Freytag's profile

Owner

Frank Maximilian Freytag's profile
Hamburg, Germany

Theodor-Haubach-Schule

Published:

Creative Fields