We were asked to create a brand for a new fast casual burger restaurant. The owners prided themselves on sourcing local, healthy and organic ingredients. Local ingredients are served up with unique and inventive combinations that offers a fresh approach to the American burger.
Keeping the brand playful was a goal from the start. The playful nature of the identity provided a perfect platform to educate and inform customers about their food and where it came from without sounding preachy and forceful. Yeah! Burger has now become a destination restaurant in Atlanta with 2 locations in West Midtown and Virginia-Highland.