Client
Björn Krause (Text Chief - Columnist - Author)
Task
Brand Strategy, Brand Design, Brand Illustration, Brand Iconography, Corporate Design, Key Visual Design, Logotype Design, Website Design, UX / UI Design, Print Design, Design Guidelines
Concept
Björn Krause is a popular, german columnist and author. Based on his strong characteristic visual appearance we developed an iconographic portrait of himself as key visual for the corporate design. We defined a typewriter font for the logotype (and all running texts) to underline his profession as professional writer. A highly recognizable font with unique corners and edges is used for all headlines. Colourwise we determined a two colour system with black and white as one and only corporate design colours. The intention hereby is to symbolize the creative process of writing in form of a white paper vs. black ink. The website tries to neglect any picture content and is mainly designed with text elements to focus the user's attention mainly to the text content best as possible.
