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UNDEFEATED SHANGHAI
The store design is inspired by the heroic athletes on and off the field, and the overall environment and atmosphere is designed to reflect sports trends, lifestyle, music, art and more. The materials and textures used in the store, such as concrete, wood, brick and canvas, are also taken from California Modern Homes.
The store's facade follows UNDEFEATED's signature aesthetic of blackened brick with multiple layers of paint to create a grainy wall that pays subtle homage to military and sporting elements in a dry and rugged design language. This concept also extends to the store's roof, where the designers have kept the original exposed effect as much as possible, while using the architecture and lighting to create a clever blend of functionality and aesthetics.
The UNDEFEATED Shanghai store will also continue to practice the concept of "sustainability" and "recycling". The entrance table is cut from discarded baskets and assembled with a special process to showcase the brand's sporty DNA while respecting the environment. The bench for customers to try on and rest is inspired by the bench at the gym, with a reproduction of the foot and cushion design. The circular headlamp and wooden grill shoe wall on the top evolved from the locker room of an NBA arena, reaffirming the strong connection between UNDEFEATED and sports culture.
The cultural concept of "East meets West" is also reflected in the details of the UNDEFEATED Shanghai store. The "Kare-sansui" miniature traditional rock garden and wooden decorations that are common in Japanese gardens convey the Asian spirit of Zen. 

UNDEFEATED 上海兴业太古汇店由日籍华裔设计师吴胜人及其团队、东京设计公司 THE TRIANGLE.JP 倾力打造。他们从 UNDEFEATED 美国和日本过往的门店设计中汲取灵感,力求将 La Brea 原汁原味的运动和街头文化带到南京西路。其门店设计受到场上场下那些如同英雄一般的运动员的鼓舞,整体环境和氛围旨在反映运动潮流、生活方式及音乐、艺术等等。其中所使用到的水泥、木材、砖块和帆布等原材料以及纹理也取自加州现代家居。
门店外立面沿用了 UNDEFEATED 标志性美学,涂黑的砖块搭配多层涂刷工艺后形成颗粒感墙面,以干练粗犷的设计语言巧妙致敬军事和运动元素。这一概念同样延伸到了店内的顶面,设计师尽可能地保留了原有的外露式效果,同时通过建筑结构和灯光让功能性和美观性巧妙融合。
UNDEFEATED 上海门店亦将继续践行「可持续」和「再造」的理念。入口处陈列桌由废弃篮板加工切割、并用特殊工艺拼接而成,尊崇环保理念的同时展露了品牌的运动基因。店内供顾客试穿和休息的长椅,是从健身房卧推凳汲取灵感而打造,凳脚和软垫的设计得到再现。顶部悬挂的圆形大灯和用木格栅制成的鞋墙,则是从 NBA 球馆的更衣室演化而来,再次点明 UNDEFEATED 和运动文化之间的紧密连接。
「东西融合」的文化理念也体现在 UNDEFEATED 上海门店的细节中。日式园林庭院中常见的「枯山水」微型景观与木质装饰传达亚洲人崇尚的禅意,也与 UACTP 关注的巴西柔术精神相辅相成。门店收银台的后方还悬挂着与 UNDEFEATED 有着深厚渊源的洛杉矶艺术家 Geoff McFetridge 特别创作的艺术品《The Loneliness of a Giant》——他从品牌创立初始就是 UNDEFEATED 大家庭的一员。
UNDEFEATED SHANGHAI
61
1.5k
4
Published:

UNDEFEATED SHANGHAI

61
1.5k
4
Published: