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HUMMEL History is what we do now



HISTORY IS WHAT WE DO NOW
The men's national team's new jersey for the winter World Cup.

Imagine a future, many years from now, where you sit on the sofa and dream back to the great moments the Danish men's national football team had at the World Cup in Qatar in the winter of 2022.That's exactly what Hummel is trying to get national team fans to do in this campaign for the new national team jersey. The campaign was created by the advertising agency Envision. In the commercial, which will run widely digitally until and during the World Cup in November, Hummel has designed a large number of 3D statues, which show some of the big moments fans can hope for the national team to deliver in the final round."In the campaign, we have fast-forwarded to a distant future, where we look back at the World Cup finals, which have not yet taken place at all,"  "We have created some moments that players and fans hope for and have made 3D statues of them. These are the moments that we hope will be remembered . 
The fans are also part of making history


HUMMEL History is what we do now
Published:

HUMMEL History is what we do now

Published: