ALÚ | March to June 2022 | Branding Design
Re-design of brand that sells 3D printed lamps.
Problem detected:
Printer 3D's current brand name did not reflect the quality of the product they sell.
Printer 3D's current brand name did not reflect the quality of the product they sell.
Proposed solution:
Create a new brand image. Introducing Alú, from "alumbrar" which means to give light. We seek to combine the values of the company, efficiency, quality and circularity, with the essence of the history of its owners. Two brothers, lovers of design and sustainability, who freely create their products, seeking to introduce something innovative in the market.
My role:
During the project I worked on the vision, communication, creative direction and execution of the project.
Instagram: https://www.instagram.com/alu_impresion3d/
Team project:
Sofia Deleonardis, Lucila Frugoli & Clara Lopez Fagiano.
Sofia Deleonardis, Lucila Frugoli & Clara Lopez Fagiano.
