FJALLRAVEN - Trousers Window at Alpamayo PRO
Location: Athens, Greece | Season: Spring 2022 | Production: Adjust Lane
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Step 1: Inspiration
"DOES IT HAVE TO BE SO DIFFICULT TO CHOOSE TREKKING TROUSERS? YES IT DOES."
What the perfect pair of trekking trousers looks like and why it isn't easy to find one? A Fjallraven's magazine placement giving their take on this topic is what i turned into a unique window.
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Step 2: Design adjustments
A banner that is enjoyable to read: Verbal elements become as important as the visual ones. The text has been translated in Greek and simpler fonts have been used, making it easy to read by anyone passing by. Additionally, the product becomes more present with a pair of Fjallraven Trousers placed on a podium.
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The folded Fjallraven trousers are printed on foam and hanging in front of the main banner. This contributes on a multi layered window where someone can focus on each element separately.
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Completing the look: These are some of the different textures of wood the we looked into for covering the industrial grey tiles on the floor. A 332x109 vinyl sticker with a mat finish was used to give the illusion of a wooden cabin floor.
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Step 3: Implementation
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Interact with the window
As part of our attempt to make Alpamayo PRO's windows more accessible to everyone, this is the first window to be 3D scanned. From there, anyone with the link can have a detailed 3D model of the window in front of them.
