Colibri Iced Tea | Packaging

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Colibri Sparkling Tea is a fictional iced tea brand. This tea uses different plants and fruits that are native to the deserts from across the world. Colibri is Spanish for hummingbird. The packaging for Colibri consists of a small metal bottle. This bottle can also come in a four pack carrier.

Key Words

nourishing healthy organic refreshing delicious

Concept

The theme for this beverage is shown by the logo, which is in the shape of a hummingbird. This bird represents a person who is constantly looking for their delicious nectar oasis. The desert is represented with the overall design of the bottle. The different flavors of the iced teas would be based on different plants, fruits, and flowers that can be found in deserts around the world where ever hummingbirds roam.

This beverage symbolizes the quest to quench one’s thirst during a Summer day. Finding a drink that can successfully satisfy and refresh you might be very difficult however, this drink is the best solution. This iced tea is an oasis in a hot desert. Making it something to die and search for because of its delicious nectary taste. Colibri Ice Tea makes you an explorer on a mission for a satisfying and unique iced tea.

Audience

Intended Retail Market:

Any retail and grocery market with an iced tea section. Eg. Pavillions, Aldi, Trader Joe's.

Targeted Audience:

Teenagers and adults that like organic teas and iced teas with delicious flavors that can quench their Summer time thirst. These individuals also like to have fun and like to stay active. They are also connected with the environment.

Targeted Audience Lifestyle:

The tea is meant for teenagers and adults that like to drink iced tea that is healthy and organic. The audience is aware of their health and diet. It is also meant to be for everybody that likes refreshing and good tasting tea with an edge. These individuals also like to be outdoors and live life to the fullest.