A series of figure-based facts about the various Instapak products were compiled and I let the figures be the stars.
One of the common uses of Instapak foam is custom molding; I inverted the usual form and created three-dimensional representations of the figures in the various Instapak film colors.
The one-page microsite served as one more chance to tell the story.
Simple rollovers reiterated the figure-based series of facts conveyed in the poster.
Archived site available here:
http://dvw2.com/sites/instapakbythenumbers.com/index.html
