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    Identity and print design work for "Williams Law - & Mediation Group" of Tennessee. The logo features a custom drawing of an old courthouse in Pu… Read More
    Identity and print design work for "Williams Law - & Mediation Group" of Tennessee. The logo features a custom drawing of an old courthouse in Pulaski Tennessee (where the client does business). This is something the local clientele may recognize and appreciate. The design has the benefits of being versatile (can print in single color, works well in relatively small viewing size, and is balanced and compact. I chose an easy to read sans serif typeface (Nexa), which I slightly modified in the logo (squashed horizontally). I think this provides a more stable look. For the color scheme I went with a muted blue, which is perceived as professional and trustworthy. The touch of green in the trees helps add a bit of color. Read Less
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