Rachel Many's profile

Eagle Rock Plaza

Rachel Many
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Brand Design brand identity branding campaign Corporate Identity Illustrator InDesign photoshop real estate Social Media Design
Eagle Rock Plaza (concept)

Concept direction for Eagle Rock Plaza, an enduring landmark that has served as a shopping destination for Los Angeles’ east-side community since 1973.

While the property has a deep-rooted history in LA as one of the city’s oldest malls, its general perception is fairly out of fashion. Eagle Rock Plaza suffered from a stale mood with an architectural style that simply didn't age well. With a brand refresh in mind, we concentrated on ERP's desire to reposition the property as a food and beverage hub that unites the diverse tenant base with a new demographic of shoppers. We created a bold design point of view that celebrates the eclectic and vibrant nature of Eagle Rock's community and spirit.

Combining dynamic graphics, historical imagery, energetic, hand-drawn letterforms, and inclusive messaging, the new identity is both cheerful, compelling, and eye-catching. It does away with its viewpoint as an antiquated infrastructure in favor of a memorable destination that encourages people to stay and celebrates community at its core.

Team:
Agency: Ludlow Kinglsey
Creative Direction: Clark Stiles + Roxanne Daner
Strategy: Anna Hartwick
Project Management: Andrea Perez Madrigal
Brand Design brand identity branding campaign Corporate Identity Illustrator InDesign photoshop real estate Social Media Design
Brand Design brand identity branding campaign Corporate Identity Illustrator InDesign photoshop real estate Social Media Design
Brand Design brand identity branding campaign Corporate Identity Illustrator InDesign photoshop real estate Social Media Design
Brand Design brand identity branding campaign Corporate Identity Illustrator InDesign photoshop real estate Social Media Design
Brand Design brand identity branding campaign Corporate Identity Illustrator InDesign photoshop real estate Social Media Design
Brand Design brand identity branding campaign Corporate Identity Illustrator InDesign photoshop real estate Social Media Design
Brand Design brand identity branding campaign Corporate Identity Illustrator InDesign photoshop real estate Social Media Design
Brand Design brand identity branding campaign Corporate Identity Illustrator InDesign photoshop real estate Social Media Design
Eagle Rock Plaza
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Rachel Many's profile

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Rachel Many's profile
Los Angeles, CA, USA

Eagle Rock Plaza

Concept brand direction for Eagle Rock Plaza, an enduring landmark that has served as a shopping destination for Los Angeles’ east-side community Read More

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