Universal Rebrand
"The Big Bang of Branding"
Developing the brand identity for five new linear-subscription channels for Latin America, associated with the leading Universal brand and
which will be complemented by the Universal Plus streaming platform, was challenging.
However, one we took upon with great enthusiasm.
However, one we took upon with great enthusiasm.
After developing the initial concepts, we brought them to life through the use of vibrant colors and geometric shapes that create a sense of movement, energy, and excitement.
We got inspiration from the origin of all, the Big Bang,
We got inspiration from the origin of all, the Big Bang,
the universe, different dimensions, portals, and expansion.
We believe the result is a solid and differentiated identity system that feels fresh and exciting while still rooted in the familiar Universal brand.
Proceso
Credits
Branding Agency: Plenty & Plenty More
General Direction: Mariano Farias & Victoria Sanchez
Executive Producer: Pedro Reales, Clara Etcheverry & Gladys Esquivel
Producer: Pilar Ruarte & Estefania Aizaga
Art Direction: Francisco Capuzzi
Design: Lucia Izco, Luis Lopez, Mauro Bressan & Agustina Bobadilla
Animation: Pablo Ferreiro
Compo: Maximiliano Lagraña
Music: Matias Schiselman
Client: Universal
